How Apple Nike and Amazon Use Intuition to Build Iconic Brands
The Secret Signal That Makes Great Brands Impossible to Ignore
Making the Right Business Decisions
Business Decision 1 - Mexican Restaurant
Business Decision 2 - Healthcare Company
Business Decision 3 - Business Opportunity
Reverse Emotional Decisions to Make Money
Analyzing Your Income Statement
Analyzing Your Balance Sheet
Next Steps
Intuitive Leadership
Next Steps
Intuitive Hiring
Intuitive Interviewing
The Interviews
Intuitive Onboarding
Next Steps
Intuitive Marketing
Keeping Current Customers
Attracting New Customers
Next Steps
Intuitive Sales
A Failed Service
A Winning Set of Products
Intuitive Sales Conversations
How the Four Types of Intuition Show Up in Sales Conversations
Reading the Signals During the Conversation
The Intuitive Block Clearing Worksheets
Case Study: Healthcare
Case Study: Healthcare - Phase 1
Case Study: Healthcare - Phase 2
Case Study: Healthcare - Phase 3
Case Study: Healthcare - Result
Case Study: Mattresses
Case Study: Mattresses - Phase 1
Case Study: Mattresses - Phase 2
Case Study: Mattresses - Phase 3
Case Study: Mattresses - Result
When to Walk Away
Next Steps
